But further, in order to embellish it with flowers of language and gems of thought, it is not necessary for this ornamentation to be spread evenly over the entire speech, but it must be so distributed that there may be brilliant jewels placed at various points as a sort of decoration. – Cicero, De oratore

The Grecian’s maxim would indeed be a sweeping clause in Literature; it would reduce many a giant to a pygmy; many a speech to a sentence; and many a folio to a primer. – C.C. Colton, “Preface,” Lacon: Or, Many Things in Few Words: Addressed To Those

Besides, it happens (how, I cannot tell) that an idea launched like a javelin in proverbial form strikes with sharper point on the hearer’s mind and leaves implanted barbs for meditation… – Desiderius Erasmus, Adages