If one is master of one thing and understands one thing well, one has at the same time, insight into and understanding of many things. – Vincent Van Gogh

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Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
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