Marketing has supplanted story as the primary force behind the worthiness of making a film, and thats a very sad thing. Its film only as a function of consumerism rather than as an important component of our culture, and thats everywhere around the world. – Alexander Payne
The novel succeeds on terms exclusive to literature. A good film succeeds on terms exclusive to the cinema. Thats why so many bad novels can become good movies, like Jaws or The Godfather. – Alexander Payne
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