Im just attracted to playing people who are ostensible unlikable. Thats not to say that theres something in there that makes you care. It might be that you just find them so awful that you just cant stop watching, like a car crash. – Steve Coogan
If you start to disrespect the character youre playing, or play it too much for laughs, that can work for a sketch, it will sell some gags, but its all technique. Its like watching a juggler – you can be impressed by it, but its not going to touch you in any way. – Steve Coogan