The idea is that there is a kind of memory in nature. Each kind of thing has a collective memory. So, take a squirrel living in New York now. That squirrel is being influenced by all past squirrels. – Rupert Sheldrake
A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets. – Steve Jobs