Internet entrepreneurs are using technology at every level of their company – from a one-person agency to a small firm, the newest technological advances are interwoven throughout every aspect of Internet-based businesses. – Marc Ostrofsky
Traditional horizontal search engines cannot always identify the target audience, niche or vertical industry of a page or site. Vertical search engines address this issue by the nature of their design. They identify sites according to more specific criteria and sometimes even by human input. – Marc Ostrofsky