Apathy can be overcome by enthusiasm, and enthusiasm can only be aroused by two things: first, an ideal, with takes the imagination by storm, and second, a definite intelligible plan for carrying that ideal into practice. – Arnold J. Toynbee
You expect far too much of a first sentence. Think of it as analogous to a good country breakfast: what we want is something simple, but nourishing to the imagination. – Larry McMurtry