An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service. – Daniel J. Boorstin

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I do not believe the picture that some people paint of Scottish towns dependent on welfare. Every time I come here, I meet people who are determined to get into work. Who, with the right help are desperate to get off benefits, support their family and set an example for their children. – Iain Duncan Smith
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