Lets hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply wont buy. – Simon Mainwaring
For example, I spent a lot of time with Reagan, both before he ran for governor and when he was running for president. As a print reporter without the cameras, I was able to really test the quality of their minds and their knowledge base. – Robert Scheer
