Fear is always a good motivator. – James Dyson
When you say design, everybody thinks of magazine pages. So its an emotive word. Everybody thinks its how something looks, whereas for me, design is pretty much everything. – James Dyson
So I think the winners in recession are the people who produce new technology that does things better, which people really want. – James Dyson
Im not into politics but I am committed to a cause: ensuring design technology and engineering stays on the U.K. curriculum, alongside science and maths – grounding abstract theory, merging the practical with the academic. – James Dyson