The factory of the future will have only two employees, a man and a dog. The man will be there to feed the dog. The dog will be there to keep the man from touching the equipment. – Warren G. Bennis
The way you want to respond is to ask a question: Is this technology directly relevant to our hedgehog concept? If the answer is YES, then we want to become pioneers, not in the technology, but in the application of that technology specifically linked to our hedgehog concept. – James Collins