Except in very narrow cases, where theres breakthrough science that needs patent production, worrying about competitors is a waste of time. If you cant out iterate someone who is trying to copy you, youre toast anyway. – Eric Ries
Entrepreneurs always pitch their idea as the X of Y, so this is going to be the Microsoft of food. And yet disruptive innovations usually dont have that character. Most of the time, if something seems like a good idea, it probably isnt. – Eric Ries