I never have found the perfect quote. At best I have been able to find a string of quotations which merely circle the ineffable idea I seek to express. – Attributed to Caldwell O’Keefe in The Trademark Reporter, Vol.93, 2003

Epigram: 1.A vividly expressed truth that is so, or not, as the case may be. 2.A dash of wit and a jigger of wisdom, flavored with surprise. – Elbert Hubbard, The Roycroft Dictionary Concocted by Ali Baba and the Bunch on R

But I have long thought that if you knew a column of advertisements by heart, you could achieve unexpected felicities with them. You can get a happy quotation anywhere if you have the eye. – Oliver Wendell Holmes, Jr., 1923, quoted in Holmes-Laski Letters: The Correspond