If you saw a man drowning and you could either save him or photograph the event… what kind of film would you use? – Author Unknown

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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters
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