Social networking technology didnt really exist until 2004-2005. I had the idea to use this technology to bridge this gap between a general interest in addressing social issues and the practical action. – Ben Rattray
People are naming it the Third Wave, the Information Age, etc. but I would say those are basically technological descriptions, and this next shift is not about technology – although obviously it will be influenced and in some cases expressed by technologies. – Paul Hawken
