The classic rule of thumb is that if you are an intellectual ideological magazine, you do better in opposition than you do if your views are reflected by people in power. – John Podhoretz
Political folk talk a lot these days about messaging – a neologism designed to describe the way in which parties and politicians consciously characterize their efforts. It is only intended to be positive – i.e., Our messaging is designed to show we care. – John Podhoretz
