I came to poetry through the urgent need to denounce injustice, exploitation, humiliation. I know thats not enough to change the world. But to remain silent would have been a kind of intolerable complicity. – Tahar Ben Jelloun

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Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring
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