Whosoever desires constant success must change his conduct with the times. – Niccolo Machiavelli
Men in general judge more from appearances than from reality. All men have eyes, but few have the gift of penetration. – Niccolo Machiavelli
Men should be either treated generously or destroyed, because they take revenge for slight injuries – for heavy ones they cannot. – Niccolo Machiavelli
Where the willingness is great, the difficulties cannot be great. – Niccolo Machiavelli
Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals. – Simon Mainwaring