When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, Who are these people? Why should we watch them? – Dick Wolf
I try to just communicate what I want done as clearly and simply as possible. – Dick Wolf
People recognize certain things, like D means this dialogue stinks. Were dealing with shows that are written here, shot in New York and posted back here. Accurate communication is a necessity. – Dick Wolf
It was like in Samoa when theyd put up a movie screen on the beach and show movies and the locals would run behind the sheet to see where the people went. It was pretty grim. – Dick Wolf