We tried to set up a company that patterned ourselves after Southwest in all the fun, the spirit, the great people, the smile, the efficiency side of it, but weve added some extras that people arent used to finding on Southwest. – David Neeleman
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I have never looked upon ease and happiness as ends in themselves — such an ethical basis I call more proper for a herd of swine. The ideals which have lighted me on my way and time after time given me new courage to face life cheerfully, have been Truth, Goodness, and Beauty. – Albert Einstein, “What I Believe,” Forum and Century, 1930
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