Treat those who are good with goodness, and also treat those who are not good with goodness. Thus goodness is attained. Be honest to those who are honest, and be also honest to those who are not honest. Thus honesty is attained. – Lao Tzu
People in their handlings of affairs often fail when they are about to succeed. If one remains as careful at the end as he was at the beginning, there will be no failure. – Lao Tzu
All difficult things have their origin in that which is easy, and great things in that which is small. – Lao Tzu
Be content with what you have, rejoice in the way things are. When you realize there is nothing lacking, the whole world belongs to you. – Lao Tzu
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters