I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object. – Roland Barthes
The bastard form of mass culture is humiliated repetition… always new books, new programs, new films, news items, but always the same meaning. – Roland Barthes
Is not the most erotic part of the body wherever the clothing affords a glimpse? – Roland Barthes
There are people who think that wrestling is an ignoble sport. Wrestling is not sport, it is a spectacle, and it is no more ignoble to attend a wrestled performance of suffering than a performance of the sorrows of Arnolphe or Andromaque. – Roland Barthes
The reason American cars dont sell anymore is that they have forgotten how to design the American Dream. What does it matter if you buy a car today or six months from now, because cars are not beautiful. Thats why the American auto industry is in trouble: no design, no desire. – Karl Lagerfeld
Automobiles are free of egotism, passion, prejudice and stupid ideas about where to have dinner. They are, literally, selfless. A world designed for automobiles instead of people would have wider streets, larger dining rooms, fewer stairs to climb and no smelly, dangerous subway stations. – P. J. ORourke