One thing that hasnt changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when were already familiar with the advertiser in question and have a positive opinion of them. – Roy H. Williams
I believe that the profits will come from the quality of your creative products. Since the beginning, Ive always wanted to develop a self-feeding circle of creative productions: the positive financial returns from one show would be used to develop and create a new show, and so on. – Guy Laliberte

