Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have, and does not need if he can trust the brand. This explains the profitability of brands. – Peter Drucker
What you have to do and the way you have to do it is incredibly simple. Whether you are willing to do it, thats another matter. – Peter Drucker
The new information technology… Internet and e-mail… have practically eliminated the physical costs of communications. – Peter Drucker
People who dont take risks generally make about two big mistakes a year. People who do take risks generally make about two big mistakes a year. – Peter Drucker
We have that illusion that we are deciding what to make a character do, in order to convey our message or something like that. But, at least in my experience, you are often more like a river-rafting guide whos been paid a bonus to purposely steer your clients into the roughest possible water. – George Saunders