The study and knowledge of the universe would somehow be lame and defective were no practical results to follow. – Marcus Tullius Cicero

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Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters
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