By speaking, by thinking, we undertake to clarify things, and that forces us to exacerbate them, dislocate them, schematize them. Every concept is in itself an exaggeration. – Jose Ortega y Gasset

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The game in beauty is changing so much, if your product isnt high tech or cant make a unique performance claim – plump your lips, reduce your lines, look glossy, and stay on for 24 hours – you cant go to market today. Im not just talking about a $20 lipstick, but a $5 lipstick! – Andrea Jung
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