If you are to reach masses of people in this world, you must do it

If you are to reach masses of people in this world, you must do it by a sign language. Whether your vehicle be commerce, literature, or politics, you can do nothing but raise signals, and make motions to the people. – John Jay Chapman

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Every sign is subject to the criteria of ideological evaluation. The domain of ideology coincides with the domain of signs. They equate with one another. Wherever a sign is present, ideology is present, too. Everything ideological possesses semiotic value. – V. N. Volosinov

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The whole visible universe is but a storehouse of images and signs to which the imagination will give a relative place and value; it is a sort of pasture which the imagination must digest and transform. – Charles Baudelaire

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All abstract sciences are nothing but the study of relations between signs. – Denis Diderot

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The present age prefers the sign to the thing signified, the copy to the original, fancy to reality, the appearance to the essence for in these days illusion only is sacred, truth profane. – Ludwig Feuerbach

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