People ask How does doing a film compare to doing an ad? Well, when youre doing a commercial you dont have to sell tickets. You have a captured audience. Which is actually completely rare and great it gives you a lot of freedom. When you make a film, you have to do advertisements for the film. – Mike Mills
Being a good Hans Haacke student, part of his influence on me is that theres no difference between a gallery show and a film – or even an ad and a T-shirt-in terms of cultural legitimacy. Theyre just different contexts in which to have some sort of communication. – Mike Mills
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