You can only get really unpopular decisions through if the electorate is convinced of the value of the environment. Thats what natural history programmes should be for. – David Attenborough
I had a huge advantage when I started 50 years ago – my job was secure. I didnt have to promote myself. These days theres far more pressure to make a mark, so the temptation is to make adventure television or personality shows. I hope the more didactic approach wont be lost. – David Attenborough