It is well to respect the leader. Learn from him. Observe him. Study him. But dont worship him. Believe you can surpass. Believe you can go beyond. Those who harbor the second-best attitude are invariably second-best doers. – Dr. David Schwartz
We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. – Susan Wojcicki