Never forget that you must die; that death will come sooner than you expect… God has written the letters of death upon your hands. In the inside of your hands you will see the letters M.M. It means “Memento Mori” — remember you must die. – J. Furniss, Tracts for Spiritual Reading

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Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring
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