First, have a definite, clear practical ideal; a goal, an objective. Second, have the necessary means to achieve your ends; wisdom, money, materials, and methods. Third, adjust all your means to that end. – Aristotle
There is one quality more important than “know-how” and we cannot accuse the United States of any undue amount of it. This is “know-what” by which we determine not only how to accomplish our purposes, but what our purposes are to be. – Norbert Wiener, The Human Use of Human Beings, 1954
