The music industry is a strange combination of having real and intangible assets: pop bands are brand names in themselves, and at a given stage in their careers their name alone can practically gaurantee hit records. – Richard Branson
A business has to be involving, it has to be fun, and it has to exercise your creative instincts. – Richard Branson
So Ive seen life as one long learning process. And if I see – you know, if I fly on somebody elses airline and find the experience is not a pleasant one, which it wasnt in – 21 years ago, then Id think, well, you know, maybe I can create the kind of airline that Id like to fly on. – Richard Branson
You dont learn to walk by following rules. You learn by doing, and by falling over. – Richard Branson
Theres an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next? – Simon Mainwaring