To me, business isnt about wearing suits or pleasing stockholders. Its about being true to yourself, your ideas and focusing on the essentials. – Richard Branson

I never get the accountants in before I start up a business. Its done on gut feeling, especially if I can see that they are taking the mickey out of the consumer. – Richard Branson

Well, I think that theres a very thin dividing line between success and failure. And I think if you start a business without financial backing, youre likely to go the wrong side of that dividing line. – Richard Branson