Most people know more about their own elected officials via smear campaigns than they know about their own neighbors via conversation, and many know more about the celebrities via tabloids than they know about their own representatives via voting booklets. – Terri Guillemets, 2007

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First: the best is the enemy of the good, trying to be perfect or trying to meet infinite context will both make you crazy and make you miss your launch date. The only thing to do is to create a product for your users. Not The User but the specific audience for whom your product is intended. – Christina Wodtke
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