When a man throws an empty cigarette package from an automobile, he is liable to a fine of $50. When a man throws a billboard across a view, he is richly rewarded. – Pat Brown, quoted in David Ogilvy, Ogilvy on Advertising, 1985

The packaging for a microwavable “microwave” dinner is programmed for a shelf life of maybe six months, a cook time of two minutes and a landfill dead-time of centuries. – David Wann, Buzzworm, November 1990

We never know the worth of water till the well is dry. – Thomas Fuller, Gnomologia, 1732

I would feel more optimistic about a bright future for man if he spent less time proving that he can outwit Nature and more time tasting her sweetness and respecting her seniority. – Elwyn Brooks White, Essays of E.B. White, 1977