Middle Age is that perplexing time of life when we hear two voices calling us, one saying, Why not? and the other, Why bother? – Sydney J. Harris
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters