Mark Ruffalo, aka the Incredible Hulk, is the natural gas industrys worst nightmare: a serious, committed activist who is determined to use his star power as a superhero in the hottest movie of the moment to draw attention the environmental and public health risks of fracking. – Jeff Goodell
When it comes to energy, cost isnt everything – but its a lot. Everybody wants cheap power. – Jeff Goodell
One of the big questions in the climate change debate: Are humans any smarter than frogs in a pot? If you put a frog in a pot and slowly turn up the heat, it wont jump out. Instead, it will enjoy the nice warm bath until it is cooked to death. We humans seem to be doing pretty much the same thing. – Jeff Goodell
Bloombergs $50 million is not going to revolutionize the electric power industry. But his willingness to fight is already inspiring others to see Big Coal differently. – Jeff Goodell