There is a homely directness about these rustic apothegms which makes them far more palatable than the strained and sophisticated epigrams of the characters of Oscar Wilde’s plays, who are ever striving strenuously to dazzle us with verbal pyrotechnics. – Brander Matthews, “American Aphorisms,” Harper’s Magazine, November 1915,

But further, in order to embellish it with flowers of language and gems of thought, it is not necessary for this ornamentation to be spread evenly over the entire speech, but it must be so distributed that there may be brilliant jewels placed at various points as a sort of decoration. – Cicero, De oratore

Besides, it happens (how, I cannot tell) that an idea launched like a javelin in proverbial form strikes with sharper point on the hearer’s mind and leaves implanted barbs for meditation… – Desiderius Erasmus, Adages

How do people go to sleep? I’m afraid I’ve lost the knack. I might try busting myself smartly over the temple with the night-light. I might repeat to myself, slowly and soothingly, a list of quotations beautiful from minds profound; if I can remember any of the damn things. – Dorothy Parker, Here Lies, 1939