It just happened that the course of the campaign went negative we actually went positive for a little over a week and you do the tracking of poll numbers and it hurt us. So the public responded to those type of ads. – Scott McCallum
The nature of catastrophe is, after all, reasonably unvarying in the way it ruins, destroys, wounds and devastates. But if something can be learned from the event – not least something as profound as the theory of plate tectonics – then it somehow puts the ruination into a much more positive light. – Simon Winchester

