Innovation! One cannot be forever innovating. I want to create classics. – Coco Chanel
Elegance is not the prerogative of those who have just escaped from adolescence, but of those who have already taken possession of their future. – Coco Chanel
Why am I so determined to put the shoulder where it belongs? Women have very round shoulders that push forward slightly; this touches me and I say: One must not hide that! Then someone tells you: The shoulder is on the back. Ive never seen women with shoulders on their backs. – Coco Chanel
Fashion is always of the time in which you live. It is not something standing alone. But the grand problem, the most important problem, is to rejeuvenate women. To make women look young. Then their outlook changes. They feel more joyous. – Coco Chanel