I had the idea for the show like a year and a half, two years ago. And it was all about the things that I didnt like about TV. I was trying to create a positive solution for it. And it actually worked. – Genevieve Gorder
So, to really execute design in its highest form and making people feel joy, thats a great reward. – Genevieve Gorder
Its about the power of design and the power of the human spirit. Its above paying anybody to do something stupid for money like reality television does – like ambushing people. – Genevieve Gorder
The Deep South has a completely different history, both good and bad, that is fascinating for everybody. It makes people work together who usually dont, and that sounds like a cliche in so many ways, but it actually happened… and it happened because of a beautiful idea. – Genevieve Gorder
I believe that the profits will come from the quality of your creative products. Since the beginning, Ive always wanted to develop a self-feeding circle of creative productions: the positive financial returns from one show would be used to develop and create a new show, and so on. – Guy Laliberte