All publicity is good, except an obituary notice. – Brendan F. Behan

There is no such thing as bad publicity except your own obituary. – Brendan F. Behan

Never attempt to catch a whale with a minnow. – P. T. (Phineas Taylor) Barnum

We endeavor more that men should speak of us, than how and what they speak, and it sufficeth us that our name run in mens mouths, in what manner soever. It stemma that to be known is in some sort to have life and continuance in other mens keeping. – Michel de Montaigne