By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking. – Robert Cialdini
Morality without religion is only a kind of dead reckoning – an endeavor to find our place on a cloudy sea by measuring the distance we have run, but without any observation of the heavenly bodies. – Henry Wadsworth Longfellow
