We must have a theme, a goal, a purpose in our lives. If you don – Mary Kay Ash

In the measurement world, we set a goal and strive to achieve it. In the universe of possibility, we set the context and let life unfold. – B. Zander, The Art of Possibility

There is one quality more important than “know-how” and we cannot accuse the United States of any undue amount of it. This is “know-what” by which we determine not only how to accomplish our purposes, but what our purposes are to be. – Norbert Wiener, The Human Use of Human Beings, 1954