First of all, the music that people call Latin or Spanish is really African. So Black people need to get the credit for that. – Carlos Santana
The music of Hendrix wakes people up to their possibilities. Its more than just dreaming about being a guitar hero. – Carlos Santana
I realised a long time ago that instrumental music speaks a lot more clearly than English, Spanish, Yiddish, Swahili, any other language. Pure melody goes outside time. – Carlos Santana
If our history can challenge the next wave of musicians to keep moving and changing, to keep spiritually hungry and horny, thats what its all about. – Carlos Santana
Regardless of age, regardless of position, regardless of the business we happen to be in, all of us need to understand the importance of branding. We are CEOs of our own companies: Me, Inc. To be in business today, our most important job is to be head marketer for the brand called You. – Tom Peters