You think about some of the most memorable meals youve ever had the food will be good but it will often be about locating a mental memory and taste is inexorably linked to all the other senses and memory, so ultimately it is all about taste. – Heston Blumenthal
I dont need the fillers, additives, excessive amounts of sugars, fats, salts and other measures taken to taint the natural goodness of real food. – Mark Hyman
