The New is not a fashion, it is a value. – Roland Barthes
Through the mythology of Einstein, the world blissfully regained the image of knowledge reduced to a formula. – Roland Barthes
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I think that cars today are almost the exact equivalent of the great Gothic cathedrals: I mean the supreme creation of an era, conceived with passion by unknown artists, and consumed in image if not in usage by a whole population which appropriates them as a purely magical object. – Roland Barthes
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The bastard form of mass culture is humiliated repetition… always new books, new programs, new films, news items, but always the same meaning. – Roland Barthes
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