The New is not a fashion, it is a value. – Roland Barthes
What I claim is to live to the full the contradiction of my time, which may well make sarcasm the condition of truth. – Roland Barthes

The New is not a fashion, it is a value. – Roland Barthes
What I claim is to live to the full the contradiction of my time, which may well make sarcasm the condition of truth. – Roland Barthes
All official institutions of language are repeating machines: school, sports, advertising, popular songs, news, all continually repeat the same structure, the same meaning, often the same words: the stereotype is a political fact, the major figure of ideology. – Roland Barthes
Pleasure is continually disappointed, reduced, deflated, in favor of strong, noble values: Truth, Death, Progress, Struggle, Joy, etc. Its victorious rival is Desire: we are always being told about Desire, never about Pleasure. – Roland Barthes