Family entertainment is really very necessary in our culture. Look how profitable they are. Its almost not discretionary. You need to take your family to the movies. – Gary Ross
I think movies do play a valuable role in turning people on to the act of reading. I think that phenomenon just creates readers. At first theyre going to love Harry Potter, or they may love The Hunger Games, but after that, theyre going to love the act of reading and wonder, What else can I read? – Gary Ross