How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that youre interaction with them was positive? – Simon Mainwaring
The plain man is familiar with blindness and deafness, and knows from his everyday experience that the look of things is influenced by his senses but it never occurs to him to regard the whole world as the creation of his senses. – Ernst Mach
