I dont want to tell President Obama how to make a speech. Hes a much better speech maker than I am. But I think always to tell the truth in a sometimes blatant way, even though it might be temporarily unpopular, is the best approach. – Jimmy Carter
Where is the politician who has not promised to fight to the death for lower taxes- and who has not proceeded to vote for the very spending projects that make tax cuts impossible? – Barry Goldwater
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you aint got nothin. – Leo Burnett